Young Indians
Problem
Young Indians faced the challenge of addressing a sensitive yet crucial issue—sexual abuse and harassment among children in Karnataka. The existing materials available to educate children about this topic lacked engagement and failed to effectively communicate the seriousness of the issue in a child-friendly manner in Kannada. There was a need to create awareness and educate children about this sensitive topic using a more engaging and accessible approach through the language that they could understand.
solution
1. "Masoom" in Kannada: Designing a book titled "Masoom" in Kannada was a strategic step to address the issue of sexual abuse and harassment among children. The book aimed to convey important information in a creative, colorful, and age-appropriate manner. Utilizing vibrant illustrations, relatable characters, and simple language, the book made it easier for children to understand the concept of abuse and harassment without feeling overwhelmed.
2. Creative and Colorful Approach: Using a creative and colorful approach was crucial in making the content visually appealing and engaging for the target audience. Bright and captivating illustrations, coupled with storytelling elements, helped in making the content relatable and easier for children to comprehend.
3. Sensitive Information Delivery: Presenting sensitive information in a way that was both informative and non-threatening was a key challenge. The book's content was curated to maintain sensitivity while ensuring that children could grasp the seriousness of the issue without causing fear or confusion.
Through the creation of "Masoom" in Kannada, Young Indians successfully addressed the sensitive issue of sexual abuse and harassment among children in Karnataka. The colorful and creative approach in the book facilitated understanding and engagement, making it an effective tool for education and awareness among the young audience.