SSI People
Problem
SSI, a US based staffing company, lacked visually appealing content, particularly on social media and the absence of unique logos for various internal groups and activities limited their ability to foster a sense of community among employees.
solution
1. Social Media Video Campaigns: Creating engaging and informative video content for SSI's social media platforms helped in showcasing their services, expertise, and success stories. These videos highlighted the company's strengths and engaged the audience by offering valuable insights into the staffing industry.
2. Logo Design for Internal Groups: Crafting unique logos for different internal groups, such as Sparc (for recreational activities), the office biker group, and the president's club, helped in fostering a sense of community and belonging among employees. These logos were used on merchandise, creating a cohesive identity for each group.
3. Doodles for Office Notepad: Designing custom doodles for office notepads added a personal touch to the workplace environment. These doodles, representing the company's culture, values, and fun elements, enhanced the office aesthetics and contributed to a positive work atmosphere.
4. Merchandise Branding: Implementing the designed logos on office merchandise helped in reinforcing the company's brand identity internally. This branding on items like mugs, t-shirts, and stationery further promoted a sense of pride and unity among employees.
5. Consistent Branding Strategy: Maintaining consistency in branding across all designed elements ensured a unified and recognizable identity for SSI. This strategy helped in reinforcing the company's values and mission among employees.
By creating engaging social media videos, designing logos for internal groups, implementing doodles for office notepads, and utilizing consistent branding across merchandise, SSI successfully enhanced its brand identity and internal camaraderie while effectively engaging its audience on various platforms.